all children’s food products – notably yoghurt, fromage frais, drinks, breakfast cereals and dried fruit snacks – and they have many common features.
Packaging is bright and colourful with cartoon designs to catch the eye of children, and they feature claims about health benefits such as the presence of calcium or the addition of vitamins and nutrients.
Often, packaging also carries vaguely healthy sounding terms like “no added sugar”, “nutritionally approved”, “no nasties” and “added goodness”.
All this, according to some experts, is aimed at reinforcing the idea that the products are good for children, and distracting parents from closely examining the nutrition labels.But the results of a recent investigation into baby food pouches for infants less than a year old were shocking.
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