Mirror Online has reported. In official Barb ratings, daytime show Steph's Packed Lunch registered a shocking ZERO viewers at 12.56pm on Tuesday September 22.Barb is an organisation that compiles audience measurement and television ratings in the UK.Steph's show was up against ITV’s Loose Women, which peaked at a million viewers on the same day.
A source told the Mirror : “It was a tough call to go up against such an established and well-loved show as Loose Women and there’s no doubt the decision is hurting C4 and these ratings show it. “ITV were always confident the Loose Women would see off their competition – and in fact their numbers keep going up.”Channel 4 said Tuesday’s show averaged around 87,000 viewers overall and added that it.
Read more on msn.com