Skincare guru Caroline Hirons reveals the biggest beauty myths – and the one product she thinks is most overrated

Caroline Hirons This Morning Instagram Beauty beautiful and

21.09.2020 - 19:21

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A part-time job on a beauty counter is what first ignited Caroline Hirons’ love for all things skin. After qualifying as a beauty therapist and working for numerous brands, she started a blog in 2010 which quickly went viral, with readers loving her refreshingly honest take on what works – and what doesn’t.

Caroline now has a popular YouTube channel, a Facebook group affectionately titled "Skincare Freaks", and is a regular on ITV’s This Morning.

In April, she launched her first book, Skincare, which quickly became a bestseller. And last month she was an instrumental voice in the Beauty Backed campaign, which has raised nearly £400,000 for beauty industry professionals who couldn’t work during lockdown.

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