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Sinclair Broadcast Group Teams With Bally’s In $85M Sports Betting Deal

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deadline.com

Bruce Haring pmc-editorial-managerSinclair Broadcast Group and casino operator Bally’s Corp. are apparently making a big bet that the appetite for sports betting is just getting started.The New York Post reported that the two companies have signed a deal for Sinclair to rename its 21 sports networks Bally Sports.Bally’s, which was just renamed from its owners former Twin River Holdings, owns Bally’s Atlantic City Hotel & Casino.

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