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Warner Bros. at 100: Studio Was Early Entrant into TV Production
Michael Schneider Variety Editor at Large In the 1950s, the motion picture industry wanted nothing to do with the young medium of television — but Jack Warner soon realized that was a losing battle. Warner Bros. was among the first to dive into TV production, when ABC approached the studio about acquiring a theatrical film package. But instead of just running films on TV, the result was “Warner Bros. Presents,” an umbrella series that debuted in 1955 and comprised programs based on existing intellectual property including “Casablanca” and “Cheyenne.” The success of “Cheyenne” ush- ered the era of the Western to televi- sion, as Warner Bros. (initially under Warner’s son-in-law, William T. Orr) brought a movie studio approach to the small screen. “There’s a spirit of independence and innovation that’s so much a part of the legacy of the studio,” says Warner Bros. TV chairman Channing Dungey. Other early Warner Bros. TV hits included “Maverick” and crime dramas such as “Hawaiian Eye” and “77 Sunset Strip.” That legacy continued with “The F.B.I.” and in the 1970s, sitcoms like “Alice” and “Wel- come Back, Kotter,” the Lynda Car- ter-led genre hit “Wonder Woman,” actioner “The Dukes of Hazzard” and the landmark miniseries “Roots.”
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Warner Bros. at 100: How a Band of Brothers Built a Cornerstone of Hollywood
Cynthia Littleton Business Editor David Zaslav went office-furniture shopping when he moved into the executive building on the Warner Bros. lot last year. The new CEO of Warner Bros. Discovery had Jack L. Warner’s large dark-wood desk pulled out of storage for his use. He also found a leather legal pad holder once clutched by another of his predecessors at the storied studio: Steven J. Ross. Zaslav wanted these totems in his sunken workspace overlooking Olive Avenue in Burbank to show the formidable legacy, in business and in popular culture, he has inherited. “I wanted them to remind me that we need to show as much courage now in leading this business as the Warner brothers did in launching it one hundred years ago,” Zaslav says. As the studio marks the centen- nial of its incorporation as Warner Bros. Pictures Inc. (the official date is April 4, 1923), the company has never been more focused on using the wealth of intellectual property assets, the production expertise and the global distribution muscle built up over the past 100 years to power its second century. The vast Warner Bros. movie and TV library is the foundation of WB Discovery’s empire-building ambition to transition from traditional cable to direct-to-consumer streaming.
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).

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