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Mike Benson: Last News

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variety.com
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CBS Holds ‘Ghosts’ Season 2 Premiere Screenings in Empty Theaters — For Non-Living Fans Only (EXCLUSIVE)
Michael Schneider Variety Editor at Large CBS is screening the Season 2 premiere of “Ghosts” in theaters across the country — and you’re not invited. Well, unless you’re dead. In a marketing stunt tied to this Thursday’s return of the hit Eye comedy, the season opener of “Ghosts” is being showcased in the middle of the night at venues in Los Angeles, Savannah, Ga., and Portland, Ore., but to empty seats. Instead, CBS is inviting actual ghosts to view the show — mortals be damned. “We are using social media and we’ve got some mediums and some other folks that we’re using to put the word out to people who are not amongst the living, to stop by any of these theaters and attend the screenings,” says CBS chief marketing officer Mike Benson.
El Rey Mike Benson Michael Schneider Los Angeles Los Angeles city Portland, state Oregon state Oregon city Savannah show track Love
deadline.com
48%
407
How International Alliances Are Reshaping TV Drama Financing
“‘Alliance’ is the mot du jour for all players on the global scripted scene,” says Alice Sommer, Head of Drama at Norwegian network TV2.
Mike Benson International USA Norway BBC show information Provident Enterprise UPS
variety.com
61%
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Studio Time: How Production Companies Are Finding Ways For Their Brands to Share More of the Credit on TV Series
Michael Schneider Variety Editor at Large Max got plenty of afterglow from the big “Hacks” best comedy Emmy win this fall, but series producer Universal TV would appreciate some of that halo too. “Ted Lasso” is Apple TV+’s biggest hit, but give some credit to the company behind the show, Warner Bros. TV.
David Stapf Warner Bros Mike Benson Michael Schneider show awards Sony CBS Platform Universities Markets companies
deadline.com
50%
967
CBS Marketing Boss Explains Why ‘Matlock’ Reboot Has “Nothing To Do” With Original
SPOILER ALERT! This story contains details about the premiere episode of Matlock on CBS.
Mike Benson Andy Griffith city Kingston show information CBS google Provident Enterprise Markets
variety.com
36%
464
CBS Unveils New Comedy Campaign, Adding a ‘Chuckle’ to the Eye and Poking Some Fun at Its Tiffany Heritage (EXCLUSIVE)
Michael Schneider Variety Editor at Large For decades, CBS was known as the “Tiffany Network.” Now, CBS president/chief marketing officer Mike Benson is ready to “break some Tiffany glass.” The exec, who has been giving CBS a modern image overhaul since taking over in 2019, has now turned his attention to its comedy brand. Timed to the fall launch of the Eye network’s four comedies, Benson has introduced the campaign “You’re Laughing at CBS.” “People will say that CBS is old and stodgy, but actually, if you look at our programming, it’s really not,” Benson said.
Mike Benson Michael Schneider Damon Wayans city Moore, county Tyler Hollywood show fun audience CBS Features Markets
deadline.com
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‘The Madame Blanc Mysteries’ Renewed For Season 4 At AMC’s Acorn TV & Channel 5
EXCLUSIVE: Acorn TV and Channel 5 are returning to crack more mysteries with Madame Blanc.
Paul Chuckle Mike Benson Derry Girls Tony Robinson Sally Lindsay Andy Morgan Sue Holderness Sue Vincent Australia Britain Canada county Elliott stars death exclusive information google Provident Enterprise
ok.co.uk
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Two Corrie lovers reunited again as their hit drama gets two more series
Catherine Tyldesley and Shayne Ward will be returning for two more series of The Good Ship Murder, it has been confirmed. Shayne, 38, and, Catherine 40 previously played star-crossed lovers Aidan Connor and Eva Price on Coronation Street, and fans of the pair will get to see them on screens again as they reprise their roles on The Good Ship Murder, with Catherine playing First Officer Kate Woods, and Shayne portraying former detective Jack Grayling.
Shayne Ward Aidan Connor Catherine Tyldesley Claire Sweeney Eva Price Mike Benson Jack Grayling Kate Woods county Ross city Adams, county Ross Coronation Street Drama
deadline.com
56%
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CBS’ ‘Ghosts’ Meets Movie ‘Ghost’ In Super Bowl Promo, ‘Fire Country’ Does Halftime Pep Talk – Watch
CBS is using the Super Bowl on Sunday to promote its entire lineup of returning series which will roll out during the premiere week that will follow the sporting event. Two of them, comedy Ghosts and drama Fire Country, are getting special promos created specifically for the Big Game.
Patrick Swayze Mike Benson Max Thieriot show performer country information Provident Bowling Markets
deadline.com
48%
591
Fox Strikes Drama Development Deal With UK Producers Eagle Eye & Clapperboard; First Project Is Murder Mystery Set On International Space Station
EXCLUSIVE: Fox Entertainment has struck a first-of-its-kind drama development deal with two UK production companies, Walter Iuzzolino‘s Eagle Eye and The Serial Killer’s Wife producer Clapperboard.
Michael Thorn Mike Benson Walter Presents Walter Iuzzolino Australia Britain Canada county Smith county Sheridan county Eagle Entertainment information google Provident Enterprise Fox
variety.com
39%
343
‘Survivor’ Season 45 Marketing Campaign Places Huge ‘Buffs’ on Landmarks Across the Country (EXCLUSIVE)
Michael Schneider Variety Editor at Large As “Survivor” hits its 45th season this fall, CBS is building a new marketing campaign for the show inspired by its signature piece of clothing: The “Buff.” That versatile cloth that “Survivor” contestants have used as tube tops, bandanas and headbands since Season 1, will be seen at landmarks across the country over the next week, leading up to the series premiere on Wednesday, Sept. 27.
Mike Benson Michael Schneider Los Angeles state Minnesota county Green Florida state Alabama state Colorado city Seattle city Boston state Delaware city Palm Springs city Dover, state Delaware county Boulder show blues country CBS Discover Landmark Dover
deadline.com
87%
754
‘The Serial Killer’s Wife’: Paramount+ Greenlights Latest UK Drama
Paramount+ is making a UK TV drama about a woman whose butter-wouldn’t-melt husband is arrested for the murder of his former assistant, while the streamer has entered production on French series The Signal.
Annabel Scholey Mike Benson Jack Farthing Luke Treadaway Andy Morgan Rain Dogs Giuliano Papadia Chiara Cardoso Britain France Argentina film show stars shock google Party Enterprise
deadline.com
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‘The Madame Blanc Mysteries’ Renewed For Season Three By AMC Networks’ Acorn & Channel 5
EXCLUSIVE: AMC Networks’ Acorn TV and Channel 5 are serving up a third season of The Madame Blanc Mysteries.
Mike Benson Tony Robinson Sally Lindsay Andy Morgan Sue Holderness Sue Vincent Britain France film beautiful stars exclusive google Love Enterprise ACORN
dailyrecord.co.uk
59%
478
Perthshire-based Crannog Centre museum's warm welcome to visitors earns it another top award
Perthshire’s Crannog Centre museum has been recognised with another award - this time on the strength of its welcome to visitors.
Pete Wishart John Swinney Mike Benson Britain Scotland county Centre county Iron awards Digital
deadline.com
59%
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‘Tracker’: CBS To Premiere Justin Hartley Starrer After Super Bowl In 2024
Justin Hartley is about to get a prime berth on CBS: His new drama Tracker will debut after the network’s telecast of Super Bowl LVIII on February 11.
Justin Hartley Jeffery Deaver Mike Benson Abby Macenany Fiona Rene Eric Graise Robin Weigert Las Vegas county Hartley show audience track country experts google Enterprise 2024
deadline.com
64%
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Sheridan Smith & Céline Buckens To Star In Paramount+ UK Adaptation Of Lucy Clarke Novel ‘The Castaways’
EXCLUSIVE: Sheridan Smith and Céline Buckens have been cast as sisters in The Castaways, a Paramount+ drama series based on Lucy Clarke’s novel.
Mike Benson Giuliano Papadia Chiara Cardoso Britain Italy county Smith Greece county Sheridan Fiji BBC show stage stars actress google Enterprise
deadline.com
74%
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CBS Changes Name Of Justin Hartley Drama To ‘Tracker’; Will Begin Promoting Show This Week During March Madness
EXCLUSIVE: CBS is getting a head start on boosting the profile of its new Justin Hartley drama, now named Tracker.
Jeffery Deaver Mike Benson Abby Macenany Fiona Rene Eric Graise Robin Weigert county Hartley show audience president exclusive Department google Enterprise March
variety.com
61%
881
Bourbon, Cheap Gas and TikTok Trailers: Network Marketers Haven’t Given Up on Fall TV As They Promote New Shows
Michael Schneider Variety Editor at Large The concept of a fall TV season may seem a bit outdated in this streaming age. Yet, broadcasters know that this is their moment in the spotlight. And the marketers at the major networks hope to embrace autumn as one of the best times to break through the noise and introduce their new and returning series. “Some people may feel that fall is irrelevant, that you just launch shows all year round, and we understand that that’s happening, but we have a different approach,” says CBS chief marketing officer Mike Benson. “We actually have made a statement that we love fall. We love not only the change of seasons and warm sweaters and the pumpkin spice lattes, but we love all the new shows coming back.”
Mike Benson Michael Schneider Margaret Walker New York state Montana show Love bourbon
deadline.com
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UK Network Channel 5 Taps Clapperboard & Endeavor Content To Make “‘Murder She Wrote’ Meets ‘Below Deck'” Drama Series ‘HMS Murder’
Paramount Global’s Channel5 is well known for its love of luxury cruise liners and its next drama series will be set aboard one sailing the Mediterranean Seas.
Jane Macdonald Mike Benson Jack Grayling Kate Woods Britain city Sandra film show singer
variety.com
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971
CBS’ ‘Ghosts’ Launches Metaverse Experience in Decentraland
Michael Schneider Variety Editor at Large“Ghosts” is entering the metaverse. The hit CBS comedy has launched an immersive experience in the Web3 gaming platform Decentraland, allowing fans to experience the show and its haunted mansion in a new, unique way.
Mike Benson Michael Schneider audience Decentraland Platform
deadline.com
41%
265
CBS Brings Back Iconic ‘Feel The Heat’ Daytime Campaign From 1985
CBS is going old school this summer to help promote its most-watched daytime lineup.
Kelly Kahl Mike Benson Robert Palmer audience song president
variety.com
77%
767
T.M. Logan’s ‘The Holiday’ Adaptation Debuts Trailer, Spectrum Release Date (EXCLUSIVE)
K.J. Yossman The adaptation of T.M. Logan’s novel “The Holiday” has an exclusive trailer and a U.S.
Christine Keeler Owen Macdonnell Mike Benson Aidan Maccann Julie Ryan Herbert Kloiber Trevor Eve Sebastian Cardwell Dave Clarke Netherlands Belgium Denmark Luxembourg Malta Estonia stars exclusive Dreams

Facts About Mike Benson

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