Margaret Walker: Last News

South Lanarkshire councillors have approved plans to recruit a counsellor to help local children and families who have been exposed to trauma.

Some progress has been made to save Cambuslang Library from closure following a second large-scale protest.

South Lanarkshire Council is launching its winter clothing donation campaign to help residents most in need.

The South Lanarkshire Labour Group is calling for a probe on a former children’s minister.

Variety’s Entertainment Marketing Summit in Los Angeles, marketing pros came together to discuss their challenges, best practices and triumphs. Here are the highlights from the event, held Wednesday at 1 Hotel West Hollywood. Competition for Attention Is Fierce In the summit’s opening session, moderated by Variety co-editor-in chief Cynthia Littleton, panelists spoke about dealing with trying to win viewers amid the flood of content across platforms. “We’re competing with everything… This is no longer a linear-timeslot thing,” said Margaret Walker, SVP, NBC brand strategy and audience growth. Domenic DiMeglio, chief marketing officer of Paramount Streaming, said that staying close with fans on social can help inform content-development strategy. For example, he cited “Teen Wolf,” which ended its run on MTV in 2017 but “had a really engaged, rabid social fanbase.” That led the company to develop a “Teen Wolf” movie for Paramount+ that premiered in January.

An event will be held tomorrow at Calderglen Country Park for people interested in fostering and adopting.

South Lanarkshire councillors have capped the cost for the widely-used community alarm system.

South Lanarkshire Council’s winter donation campaign has been hailed as a huge success.

Michael Schneider Variety Editor at Large The concept of a fall TV season may seem a bit outdated in this streaming age. Yet, broadcasters know that this is their moment in the spotlight. And the marketers at the major networks hope to embrace autumn as one of the best times to break through the noise and introduce their new and returning series. “Some people may feel that fall is irrelevant, that you just launch shows all year round, and we understand that that’s happening, but we have a different approach,” says CBS chief marketing officer Mike Benson. “We actually have made a statement that we love fall. We love not only the change of seasons and warm sweaters and the pumpkin spice lattes, but we love all the new shows coming back.”