Zach Enterlin: Last News

Selome Hailu On Tuesday, the Variety Entertainment Marketing Visionaries Award, presented by Spotify, went to Sony Motion Pictures Group president Josh Greenstein; HBO and HBO Max’s executive vice president of brand and content marketing Zach Enterlin; HBO Max’s executive vice president of originals marketing Pia Chaozon Barlow; and Disney Studios Content’s president of marketing Asad Ayaz.“I want to call out the people that are being honored here tonight. You make it look so easy,” said Ann Piper, head of client partnerships on the U.S. vertical team at Spotify.

Todd Spangler NY Digital Editor Eric Pallotta is joining Warner Bros. Discovery‘s Max direct-to-consumer streaming division as group senior VP of global brand, social and editorial. In the newly created role, Pallotta will lead the development of social strategies and editorial campaigns worldwide for Max.

Variety’s Entertainment Marketing Summit in Los Angeles, marketing pros came together to discuss their challenges, best practices and triumphs. Here are the highlights from the event, held Wednesday at 1 Hotel West Hollywood. Competition for Attention Is Fierce In the summit’s opening session, moderated by Variety co-editor-in chief Cynthia Littleton, panelists spoke about dealing with trying to win viewers amid the flood of content across platforms. “We’re competing with everything… This is no longer a linear-timeslot thing,” said Margaret Walker, SVP, NBC brand strategy and audience growth. Domenic DiMeglio, chief marketing officer of Paramount Streaming, said that staying close with fans on social can help inform content-development strategy. For example, he cited “Teen Wolf,” which ended its run on MTV in 2017 but “had a really engaged, rabid social fanbase.” That led the company to develop a “Teen Wolf” movie for Paramount+ that premiered in January.

William Earl Variety and Spotify will host a Marketing Visionaries Dinner on May 24. The in-person event, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.