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13.10.2023 / 18:31

Disney Launching Limited-Time Activation On TikTok Offering Users Video, Music & Custom Effects From 48 Of The Company’s Iconic Brands

Disney and TikTok today announced a collaboration to celebrate The Walt Disney Company’s 100th anniversary. Fans on the platform “will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames.”

Asad Ayaz Star Wars film information Celebrity Music Provident Enterprise Tiktok brands

09.11.2023 / 15:27

‘Kingdom of the Planet of the Apes’ Marketing Launches to 100 Million Viewers With First Trailer and Tease (EXCLUSIVE)

Zack Sharf Digital News Director The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned. Social engagement for the trailer came in with 72,000 mentions in 24 hours, boosted by 11,000 TikTok comments and a top 10 trend on X.

Asad Ayaz Zack Sharf film social president Digital Ball Platform Tiktok

09.10.2023 / 16:39

Disney Promotes Lylle Breier to Head of Marketing Partnerships and Special Events

Rebecca Rubin Film and Media Reporter The Walt Disney Company has elevated Lylle Breier to executive VP of marketing partnerships and special events. In her new role, Breier responsibilities will span global studio marketing and enterprise corporate functions departments, overseeing various aspects of the company’s growth and engagement strategies.

Asad Ayaz county Buena Vista film stage reports president Department Strategy Enterprise

09.10.2023 / 16:09

Walt Disney Company Promotes Lylle Breier To EVP, Marketing Partnerships & Special Events

The Walt Disney Company has upped studio vet Lylle Breier to EVP, Marketing Partnerships and Special Events. Breier began her career at Walt Disney Studios as an undergraduate intern at Buena Vista Pictures while at UCLA. Most recently, Breier served as SVP, Global Marketing Partnerships, Promotions, Synergy and Special Events.

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06.04.2023 / 14:37

Walt Disney Company Names Marketing President Asad Ayaz First-Ever Chief Brand Officer

Effective immediately, Walt Disney Studios President of Marketing and 18-year studio vet, Asad Ayaz, has been named the first-ever Chief Brand Officer of The Walt Disney Company.

Robert Iger Brand Officer Alan Bergman Asad Ayaz film reports president awards Digital google Enterprise Company

23.05.2022 / 17:13

Visionary Awards Honorees Reflect on Digital Strategies and Successes

Robert Marich Talk about Hollywood having to make changes on the fly!The honorees for Variety Marketing Visionary Awards Presented by Spotify are inundated nonstop with consumer-focused analytics data that sometimes signal advisability of tweaking or overhauling campaigns on the run. Those data pointers can be consumer search revealing which characters and plot lines resonate (and which that don’t); consumer engagement with early promotions; linger time on creative materials; signup rates; and big data collected from every nook and cranny of cyberspace.Besides the unexpected, Hollywood marketing campaigns usually sequence some planned all-along, late-stage surprises too to keep the audience engaged.

Kathryn Hahn Asad Ayaz Agatha Harkness gossips Digital Platform

04.05.2022 / 17:53

Variety and Spotify to Host Entertainment Marketing Visionaries Dinner on May 24

William Earl Variety and Spotify will host a Marketing Visionaries Dinner on May 24. The in-person event, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.

Claudia Eller Williams Asad Ayaz Josh Greenstein Zach Enterlin Los Angeles Entertainment president awards and

28.04.2021 / 19:35

Walt Disney Outgoing Chair Bob Iger Ponders Reviving Weatherman Gig, His Early Dream; In Clio Awards Chat, Says Streaming Shift Biggest Risk He Ever Took

Walt Disney executive chairman Bob Iger said when his tenure’s up he’d love another shot as a weatherman – a first gig in his early 20s that he dearly hoped would lead to an anchor job but never panned out.

Bob Iger Asad Ayaz Clio Awards Entertainment Rock

Details Regarding Asad Ayaz

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