Walt Disney Company Promotes Lylle Breier To EVP, Marketing Partnerships & Special Events

deadline.com:

The Walt Disney Company has upped studio vet Lylle Breier to EVP, Marketing Partnerships and Special Events. Breier began her career at Walt Disney Studios as an undergraduate intern at Buena Vista Pictures while at UCLA.

Most recently, Breier served as SVP, Global Marketing Partnerships, Promotions, Synergy and Special Events. In her new role, Breier will oversee global studio marketing and enterprise corporate functions as well as various duties central to the company’s growth and engagement strategies.

She will be responsible for driving marketing partnerships for both feature films and streaming releases, including multi-platform brand campaigns, creative content production, event sponsorships and product placement for Disney Live Action, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios/Marvel Entertainment, Lucasfilm, 20th Century Studios, and Disney+.

She will also lead the strategy, production, and operation of Special Events, including premieres, stunts, stage presentations, and fan conventions.   “Whether securing multi-platform partnerships or pulling off large-scale events across the globe, Lylle has been at the center of some the industry’s most elaborate, memorable and successful programs,” said Asad Ayaz, Chief Brand Officer, The Walt Disney Company and President, Marketing, The Walt Disney Studios and Disney+ in a statement today. “Her ability to create and drive exceptional experiences and foster enduring connections is a testament to all that she’s achieved and what’s yet to come and I couldn’t be more thrilled to congratulate her on this promotion.” Throughout Breier’s tenure at Disney, she was key in launching iconic franchises through innovative partnerships, mega world