Josh Greenstein: Last News

Nina Jacobson and Brad Simpson and their Color Force production company have singed a producing deal with Sony Pictures Entertainment, putting the Culver City lot in business with the producers behind such hits as The Hunger Games franchise, Crazy Rich Asians and award winning TV series Pose and American Crime Story.

Angelique Jackson “The Hunger Games” and “American Crime Story” producers Nina Jacobson and Brad Simpson have inked an overall film deal with Sony Pictures Entertainment under their Color Force banner. “Nina and Brad have an amazing track record finding incredibly compelling stories, A+ (plus) relationships in town, the best taste and are just all-around terrific humans who know how to make film franchises,” said Sony Pictures’ Motion Picture Group Presidents Josh Greenstein and Sanford Panitch making the announcement.

Refresh for updates ….Sony kicked off the first night of CinemaCon with a tape message from Will Smith and Martin Lawrence from the set of Bad Boys 4.

Sony Pictures Motion Picture Group and Legendary Entertainment have made a new multi-year worldwide film distribution partnership. The deal replaces the former pact which Legendary had with Warner Bros, however, both studios will continue to remain in business on select existing titles, read the upcoming Dune: Part Two which is shooting for a Nov. 3, 2023 release, as well as the Monster-verse movies. We told you back in August that Legendary was looking to move off its Warner arrangement.

Zack Sharf Tom Cruise’s “Top: Gun Maverick” is the box winner of the year so far, and it’s not even close. The long-awaited sequel has earned $617 million and counting at the domestic box office and $1.2 billion so far worldwide. Outside of “Spider-Man: No Way Home” and its $1.9 billion gross, “Top: Gun Maverick” has been hailed by many in the press as reigniting the box office after the pandemic woes.

Selome Hailu On Tuesday, the Variety Entertainment Marketing Visionaries Award, presented by Spotify, went to Sony Motion Pictures Group president Josh Greenstein; HBO and HBO Max’s executive vice president of brand and content marketing Zach Enterlin; HBO Max’s executive vice president of originals marketing Pia Chaozon Barlow; and Disney Studios Content’s president of marketing Asad Ayaz.“I want to call out the people that are being honored here tonight. You make it look so easy,” said Ann Piper, head of client partnerships on the U.S. vertical team at Spotify.

Cynthia Littleton Business EditorIn a world awash in marketing messages and entertainment options, spurring consumers to check out new movie titles at the multiplex is no easy task. And that was before pandemic conditions made everything about going to a theater that much more complicated.“Now there’s an extra step,” said Michael Moses, chief marketing officer for Universal Pictures.

Ashley Hume Sommer Carbuccia’s time-traveling comedy short “Mac & Cheese” was awarded best film at the 2022 Easterseals Disability Film Challenge Awards. “Mac & Cheese” took home a total of three prizes at the annual event, with Amanda Pinto winning best director and Jake Nathanson scoring best editor.The ceremony returned in-person for the first time in two years on Thursday night at Sony Pictures Studios’ Cary Grant Theater in Los Angeles.

William Earl Variety and Spotify will host a Marketing Visionaries Dinner on May 24. The in-person event, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.

Bullet Train director David Leitch came with more than a trailer for his upcoming July 29 action film, rather the pic’s opening.

William Earl Variety is pleased to announce the in-person return of its annual Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood on May 24. This year’s summit features keynote speaker Ayesha Curry and such other notable speakers as Josh Greenstein, President, Sony Motion Pictures Group; Jason White, Chief Marketing Officer, MTV Group; Jackie Gagne, SVP Multicultural Marketing, HBO; Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions; and Jennifer Prince, Chief Commercial Officer, Los Angeles Rams.The one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be a fast-moving target across growing media platforms.  “We could not be more excited to mark the return of our in-person events with Entertainment Marketing, one of the most successful and sought-after thought-leadership summits that Variety produces,” said Dea Lawrence, Chief Operating and Marketing Officer of Variety.