Jackie Gagne: Last News

Angelique Jackson HBO Max’s Scene in Black, which celebrates Black creators and audiences alike, has scheduled a lineup of activations over the July 4th weekend in New Orleans.Coinciding with Essence Festival, marquee events include a welcome mixer spotlighting the creative community of New Orleans and previewing the upcoming HBO documentary, “Katrina Babies,” with the film’s director Edwards Buckles Jr. Scene in Black will also fete Issa Rae’s upcoming HBO Max comedy series “Rap Sh!t” with a special screening, a panel discussion featuring Rae, who created and executive produces the show, alongside showrunner and executive producer Syreeta Singleton and stars Aida Osman and KaMillion.

Ellise Shafer HBO Max will host its own coffeehouse at SXSW this year, featuring events centered around the streamer’s popular titles like “The Last of Us” and “The White Lotus.” The two-day activation is presented by HBO Max’s Human by Orientation and Pa’lante initiatives, which are designed to “elevate and celebrate the LGBTQIA+ and Latinx communities,” according to a press release. The coffeehouse will be open to the public on March 11 from 10 a.m. to 7 p.m., and on March 12 from 1 p.m. to 4 p.m. The coffeehouse will host both invite-only and public events, including a HBO documentary filmmaker roundtable, “The Last of Us” fireside chat with Gabriel Luna and Variety‘s Selome Hailu, an acoustic performance by Ambar Lucid, a queer cocktail party and “The White Lotus” discussion with writer Evan Ross Katz and Variety‘s Adam B. Vary.

BreAnna Bell CultureCon returns for its sixth annual tour, Variety has learned. Going coast to coast, the convention will first stop in Los Angeles (June 17) before closing its run in New York City (October 7, 8). Presented by HBO Max, CultureCon was built by The Creative Collective NYC, a community dedicated to creating brave spaces for creatives and young professionals of color. “The growth and impact CultureCon has had among creatives of color continues to inspire us at HBO Max,” said Jackie Gagne, Warner Bros. Discovery’s SVP of multicultural marketing. “Heading into our fifth year as sponsors of the conference, and second as the presenting sponsors, we are excited to create spaces and provide invaluable resources for emerging creatives and young professionals of color.”

Karen Idelson After two years of the pandemic, top marketers will meet together in person at the Variety Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood on May 24. This year’s panels explore many of the biggest marketing and media shifts to emerge in recent months.Jana Arbanas, U.S.

William Earl Variety is pleased to announce the in-person return of its annual Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood on May 24. This year’s summit features keynote speaker Ayesha Curry and such other notable speakers as Josh Greenstein, President, Sony Motion Pictures Group; Jason White, Chief Marketing Officer, MTV Group; Jackie Gagne, SVP Multicultural Marketing, HBO; Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions; and Jennifer Prince, Chief Commercial Officer, Los Angeles Rams.The one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be a fast-moving target across growing media platforms.  “We could not be more excited to mark the return of our in-person events with Entertainment Marketing, one of the most successful and sought-after thought-leadership summits that Variety produces,” said Dea Lawrence, Chief Operating and Marketing Officer of Variety.

HBO Max has opened submissions for its sixth annual Asian Pacific American Visionaries short film competition, centered on the theme of the “Power of Love.”

Jamie Chung squeezes Daniel Dae Kim in a hug inside the HBO APA Visionaries After-Party held at Majordomo over the weekend in Los Angeles.

Angelique Jackson HBO Max is “rooting for everybody Black.”Or so reads the bio of its latest social-first audience initiative called Scene in Black, which launches Monday and focuses on connecting HBO and HBO Max’s Black talent, creatives and fans.The team borrowed the line from one of HBO’s biggest stars, “Insecure” creator, writer, producer and actor Issa Rae, who went viral with that quip during an interview with Variety at the 2017 Emmys.

HBO has rebranded its Latino outreach platforms as HBO Max Pa'lante!, taking its name from the Spanish slang for "forward." "For more than a decade we've been developing creative, audience-first campaigns that strategically engage Latinx, Black, Asian American and LGBTQ+ audiences," WarnerMedia senior vice president of multicultural marketing Jackie Gagne said in a statement.

HBO Max has set a new audience initiative titled HBO Max Pa’lante! which looks to break down barriers for new voices and driving awareness to culturally relevant programming across HBO Max for Latinx audiences.

Anna Marie de la Fuente WarnerMedia’s HBO Max has launched a new initiative aimed at the fast-growing Latinx audience, HBO Max Pa’lante!, which Jackie Gagne, senior VP, multicultural marketing, WarnerMedia, describes as an “evolution” of HBO’s promotional efforts.“For more than a decade, we’ve been developing creative, audience-first campaigns that strategically engage Latinx, Black, Asian American and LGBTQ Plus audiences,” said Gagne.“With the launch of HBO Max Pa’lante! (Onward!), we are creating a home for Latinx viewers and a community committed to nurturing Latino voices and sparking provocative conversations,” she asserted.

Angelique Jackson When HBO’s marketing teams began crafting the influencer marketing campaign for their sci-fi thriller “Lovecraft Country,” they made sure to keep the blerd community in mind.“It is cool to be a blerd now,” HBO’s senior VP of multicultural marketing Jackie Gagne tells Variety.

Human By Orientation platform, which will host daily virtual events honoring the LGBTQIA+ community from June 18 to June 28.All of the events on the platform are free, including musical performances from Janelle Monáe, Todrick Hall and Kim Petras.Jackie Gagne, vice president of multicultural marketing at HBO, said in a press release that this year’s Pride month is more important than ever. “Black lives matter, Black trans lives matter, Black queer lives matter.

Ellise Shafer editorHBO has announced the launch of a digital Pride celebration on its Human By Orientation platform, which will host daily virtual events honoring the LGBTQIA+ community from June 18 to June 28.All of the events on the platform are free, including musical performances from Janelle Monáe, Todrick Hall and Kim Petras.Jackie Gagne, vice president of multicultural marketing at HBO, said in a press release that this year’s Pride month is more important than ever. “Black lives matter, Black trans lives matter, Black queer lives matter.