Jackie Gagne: Last News

Angelique Jackson HBO Max’s Scene in Black, which celebrates Black creators and audiences alike, has scheduled a lineup of activations over the July 4th weekend in New Orleans.Coinciding with Essence Festival, marquee events include a welcome mixer spotlighting the creative community of New Orleans and previewing the upcoming HBO documentary, “Katrina Babies,” with the film’s director Edwards Buckles Jr. Scene in Black will also fete Issa Rae’s upcoming HBO Max comedy series “Rap Sh!t” with a special screening, a panel discussion featuring Rae, who created and executive produces the show, alongside showrunner and executive producer Syreeta Singleton and stars Aida Osman and KaMillion.

Ellise Shafer HBO Max will host its own coffeehouse at SXSW this year, featuring events centered around the streamer’s popular titles like “The Last of Us” and “The White Lotus.” The two-day activation is presented by HBO Max’s Human by Orientation and Pa’lante initiatives, which are designed to “elevate and celebrate the LGBTQIA+ and Latinx communities,” according to a press release. The coffeehouse will be open to the public on March 11 from 10 a.m. to 7 p.m., and on March 12 from 1 p.m. to 4 p.m. The coffeehouse will host both invite-only and public events, including a HBO documentary filmmaker roundtable, “The Last of Us” fireside chat with Gabriel Luna and Variety‘s Selome Hailu, an acoustic performance by Ambar Lucid, a queer cocktail party and “The White Lotus” discussion with writer Evan Ross Katz and Variety‘s Adam B. Vary.

BreAnna Bell CultureCon returns for its sixth annual tour, Variety has learned. Going coast to coast, the convention will first stop in Los Angeles (June 17) before closing its run in New York City (October 7, 8). Presented by HBO Max, CultureCon was built by The Creative Collective NYC, a community dedicated to creating brave spaces for creatives and young professionals of color. “The growth and impact CultureCon has had among creatives of color continues to inspire us at HBO Max,” said Jackie Gagne, Warner Bros. Discovery’s SVP of multicultural marketing. “Heading into our fifth year as sponsors of the conference, and second as the presenting sponsors, we are excited to create spaces and provide invaluable resources for emerging creatives and young professionals of color.”

Karen Idelson After two years of the pandemic, top marketers will meet together in person at the Variety Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood on May 24. This year’s panels explore many of the biggest marketing and media shifts to emerge in recent months.Jana Arbanas, U.S.

William Earl Variety is pleased to announce the in-person return of its annual Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood on May 24. This year’s summit features keynote speaker Ayesha Curry and such other notable speakers as Josh Greenstein, President, Sony Motion Pictures Group; Jason White, Chief Marketing Officer, MTV Group; Jackie Gagne, SVP Multicultural Marketing, HBO; Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions; and Jennifer Prince, Chief Commercial Officer, Los Angeles Rams.The one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be a fast-moving target across growing media platforms.  “We could not be more excited to mark the return of our in-person events with Entertainment Marketing, one of the most successful and sought-after thought-leadership summits that Variety produces,” said Dea Lawrence, Chief Operating and Marketing Officer of Variety.

HBO Max has opened submissions for its sixth annual Asian Pacific American Visionaries short film competition, centered on the theme of the “Power of Love.”

Angelique Jackson When HBO’s marketing teams began crafting the influencer marketing campaign for their sci-fi thriller “Lovecraft Country,” they made sure to keep the blerd community in mind.“It is cool to be a blerd now,” HBO’s senior VP of multicultural marketing Jackie Gagne tells Variety.