HBO Max to Host Coffeehouse Activation at SXSW Featuring ‘The Last of Us’ and ‘The White Lotus’ Events
variety.comEllise Shafer HBO Max will host its own coffeehouse at SXSW this year, featuring events centered around the streamer’s popular titles like “The Last of Us” and “The White Lotus.” The two-day activation is presented by HBO Max’s Human by Orientation and Pa’lante initiatives, which are designed to “elevate and celebrate the LGBTQIA+ and Latinx communities,” according to a press release.
The coffeehouse will be open to the public on March 11 from 10 a.m. to 7 p.m., and on March 12 from 1 p.m. to 4 p.m. The coffeehouse will host both invite-only and public events, including a HBO documentary filmmaker roundtable, “The Last of Us” fireside chat with Gabriel Luna and Variety‘s Selome Hailu, an acoustic performance by Ambar Lucid, a queer cocktail party and “The White Lotus” discussion with writer Evan Ross Katz and Variety‘s Adam B.
Vary. “We are excited to bring the HBO Max Coffeehouse to SXSW this year,” said Jackie Gagne, senior VP of multicultural marketing at Warner Bros.
Discovery. “We look forward to creating a safe space to discuss culture and exchange ideas while elevating and celebrating the LGBTQIA+ and Latinx communities.” Lavazza will serve as the exclusive coffee partner of the event, and will serve HBO Max-inspired drinks throughout the weekend.
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