Angelique Jackson When HBO’s marketing teams began crafting the influencer marketing campaign for their sci-fi thriller “Lovecraft Country,” they made sure to keep the blerd community in mind.“It is cool to be a blerd now,” HBO’s senior VP of multicultural marketing Jackie Gagne tells Variety. “It is a very passionate group and we knew that there would be a lot of love for ‘Lovecraft Country’ and that those would be voices that would really help us drive awareness for the series.”Over the last few years, the slang term for “Black nerd” has grown in both popular awareness and esteem, with more events and marketing created for and catering to the members of that community.“We sort of picked up on this when we were first promoting.
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