Claudia Eller Ukonwa Ojo Josh Greenstein Entertainment pandemic art Claudia Eller Ukonwa Ojo Josh Greenstein

Balancing Art and Automation: How Content Marketers Maneuver to Cut Through the Clutter

Reading now: 966
variety.com

Cynthia Littleton Business EditorIn a world awash in marketing messages and entertainment options, spurring consumers to check out new movie titles at the multiplex is no easy task.

And that was before pandemic conditions made everything about going to a theater that much more complicated.“Now there’s an extra step,” said Michael Moses, chief marketing officer for Universal Pictures. “We have to convince them to go to the movies, and then we have to convince them to pick our movie.”Moses spoke Tuesday afternoon as part of Variety’s Entertainment Marketing Summit, presented by Deloitte, which was held at NeueHouse Hollywood.

The daylong, in-person event featured marketers and executives from across the content and distribution spectrum. The lively discussion about the state of content marketing included Sony Motion Pictures Group president Josh Greenstein and Ukonwa Ojo, chief marketing officer for Amazon Prime and Amazon Studios and was moderated by Claudia Eller, Variety Editor-in-Chief.

Eller pressed the trio on how the challenge of moving consumers to action has changed in recent years.Ojo concurred with Moses and Greenstein that pandemic conditions and social upheaval have dramatically changed the game.“As crazy as the world has become, the world actually needs our industry,” Ojo said. “This is what they escape from after watching the news.”The content boom of the past decade has accentuated the age-old challenge of cutting through the clutter to touch the hearts and minds of consumers.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA