Zack Sharf Digital News Director The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned.
Social engagement for the trailer came in with 72,000 mentions in 24 hours, boosted by 11,000 TikTok comments and a top 10 trend on X.
The studio launched a trailer tease the day before the official clip’s drop, and that earned 25 million views in 24 hours. All in all, “Kingdom” content earned a combined 100 million views during the film’s marketing launch period.
While the full “Kingdom” trailer debuted to a sturdy 75 million views in 24 hours, that number of course does not compete with such recent Disney blockbusters as “Black Panther: Wakanda Forever” (172 million views), “Avatar: The Way of Water” (148 million) and “The Little Mermaid” (104 million views).
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