Warner Bros. Discovery’s Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing
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variety.comTodd Spangler NY Digital Editor Eric Pallotta is joining Warner Bros. Discovery‘s Max direct-to-consumer streaming division as group senior VP of global brand, social and editorial.
In the newly created role, Pallotta will lead the development of social strategies and editorial campaigns worldwide for Max.
In addition, he will work with Zach Enterlin, executive VP, brand, content and creative for HBO and Max, to oversee brand marketing.
Pallotta has over 18 years of experience at entertainment companies and consumer startups. He previously worked at Netflix for nearly a decade, where he is credited with pioneering the company’s fan-first social strategy before going on to manage the Netflix brand worldwide.
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