EXCLUSIVE: CBS is getting a head start on boosting the profile of its new Justin Hartley drama, now named Tracker.
Previously known as The Never Game, the series is scheduled to air during the 2023-24 broadcast season. But the network’s marketing department under President Mike Benson plans to kick off the drama’s promotional campaign this Thursday during March Madness.
Watch a preview below. “We’ve never had an opportunity like this where we picked up a show so soon so we can start promoting it this soon,” Benson tells Deadline about Tracker, which CBS first committed to piloting in September 2021.
The network ordered it to series in December 2022. “There has never been more content, and we really want to make sure we are creating awareness and interest for it.
Read more on deadline.com