Studio Time: How Production Companies Are Finding Ways For Their Brands to Share More of the Credit on TV Series
variety.comMichael Schneider Variety Editor at Large Max got plenty of afterglow from the big “Hacks” best comedy Emmy win this fall, but series producer Universal TV would appreciate some of that halo too. “Ted Lasso” is Apple TV+’s biggest hit, but give some credit to the company behind the show, Warner Bros.
TV. And yes, “The Boys” was a game changer for Amazon Prime Video, but Sony Pictures TV is making sure you know that’s actually a Sony property.
TV studios are flexing their brand muscle more than ever in the streaming age. Studios have been more aggressive in getting their names out there and making sure viewers learn which company is actually producing their favorite series.
Most programs now kick off with a vanity card announcing the production company at the start of each episode. That messaging — like “A Sony Pictures Television Studios Production” or “A Warner Bros.
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