Eric Schiffer: Last News

Prince Harry and Meghan Markle are looking to “outflank” the Royal Family by targeting Gen Z and millennials.And the Duke and Duchess of Sussex are looking to portray themselves as the “real royals”, according to an expert.American PR Expert and commentator Eric Schiffer believes that since Harry and Meghan left royal working life in 2020 they have zeroed in on the future of the world.He feels the couple are taking what the Royal Family are doing but targeting the younger demographic.Mr Schiffer told the Daily Star: “They (Harry and Meghan) are going to own the hearts and minds of Gen Z and millennials. They will be seen as the real royals, who care.

The tarnishing of Hugh Hefner’s reputation was swift and immediate following the release of A&E’s docuseries, leading many to wonder if the Playboy empire that remains without its deceased founder will be able to withstand the backlash. The 10-part series gives an inside look into the late founder’s unconventional lifestyle and career.

Meghan Markle and Prince Harry have their sights set on becoming a “global” brand as they look to focus away from the UK, according to an expert.The Duke and Duchess of Sussex are believed to be looking to expand the reach of their brand, which is why they choose to sign multi-million pound deals with global streaming services such as Netflix and Spotify, despite the current lack of content.American PR expert and commentator Eric Schiffer believes that due to Harry and Meghan seemingly being keen to “monetise”, they no longer see the UK as being a big piece of their brand.“Their [Harry and Megan] focus is on global," Mr Schiffer told the Daily Star."The UK is just one piece of the pie and it is a smaller piece in their mind, especially if they are trying to monetise.“They will find a way of creatively maximising their IP, their royal intellectual property.

Prince Harry made his appearance at the NFL Super Bowl as a “middle finger” to his haters who don’t see him as an American, according to an expert.The Duke of Sussex was spotted on camera with his cousin Princess Eugenie watching the Los Angeles Rams beat the Cincinnati Bengals at the SoFi Stadium in California.His “calculated move” to attend the game has been branded “wise” by American PR Expert and commentator Eric Schiffer.He believes Harry’s attendance at the game showed he is bonding with Americans after moving to the US following his departure as a senior royal.Mr Schiffer told the Daily Star: “Harry’s choice to be at the Super Bowl was a cold, calculated political move to align with the most nostalgic of American sports and the people who follow it.“It was wise. He looked somewhat miserable at times but that is perhaps not going to be his favourite sport.“But I think it was a respectful nod to Americans and I think it was also, in some ways, a middle finger to those who don't see him as a true American.

Alec Baldwin's quick return to work might have moviegoers questioning his "sincerity" after the "Rust" shooting left him saying he might never act again, according to an industry expert. Baldwin, 63, was spotted Tuesday on the set of "97 Minutes" in Hampshire, England.The upcoming film is the actor's first project since the "Rust" shooting that left cinematographer Halyna Hutchins dead and director Joel Souza wounded.

Britney Spears alike, but the timing of its release has been pretty devastating for the actress’s brand.Britney, 40, hit out at Jamie Lynn, 30, after the latter did a series of interviews about her new memoir, which the singer had objected to from the moment it was announced. The timing of its release, just a couple of months after Britney was finally freed from the conservatorship she had been under for 13 years, meant the reception from the public was not what had been expected.Eric Schiffer, Chairman of the Los Angeles-based firm, Reputation Management Consultants, believes Jamie Lynn’s tactical timing has worked to her downfall. He explained to Metro.co.uk: ‘Jamie Lynn, reputationally, made a serious mistake to enter the fray with a book at this time, post Britney’s freedom and to suggest that she didn’t time it accordingly would be one of the greatest cons of modern publishing.’Jamie Lynn had denied that the book was about Britney, emphasising that it was about her own experiences of growing up in the Spears family and things that had happened within her own life.Britney may have hit back at Jamie Lynn directly via social media, but Eric adds: ‘Britney is viewed today, because of her struggles with her family, in a far more compassionate way than ever before. ‘For her to vent is normal, authentic, raw and real. And that’s what her fans like.

Meghan Markle and Prince Harry are positioning themselves to become 'royals of the world', an expert has claimed.The Duke and Duchess of Sussex have been able to connect with younger generations over the past few years following their move to the US, says a brand expert.Eric Schiffer, brand and reputation management expert, says he considers the Duke and Duchess' 'masterplan' could be how they are perceived. Mr Schiffer said they would want to be seen as more than royals in the UK and their values match those in Gen Z and Millennials, writes The Express.The pair being vocal about causes they care about has also helped, he added.

Meghan Markle and Prince Harry have a strategy to out gun the Cambridges - and it's being beautifully executed, an expert says. Eric Schiffer, chairman of Reputation Management Consultants, says the couple landing a cover spot in Time Magazine will be seen as a "stab in the heart of the monarchy's reputation".

Daily Star's biggest headlines straight to your inbox!Meghan Markle and Prince Harry's Time Magazine cover has been a "stab in the heart" to the Queen's reputation, a royal expert has explosively claimed. The Duke and Duchess of Sussex have made history this week being named in the magazine's list of top 100 most influential people in the world.

As his wife Chrissy Teigen's brand exploded into flames seemingly overnight after her past cyberbullying resurfaced, John Legend kept his cool, choosing to stay silent rather than offering his own analysis or condemnation. It was a route brand expert Eric Schiffer tells Fox News he would have advised Legend not to consider if the "Voice" coach were his own client.

Elon Musk tried his hand at hosting "Saturday Night Live" over the weekend and while the Tesla CEO’s showing yielded mixed reviews in the court of public opinion, Musk’s display is speaking volumes with regards to his personal brand image, according to one media and public relations expert. Eric Schiffer, an author and leading expert in media and branding, believes Musk helped himself immensely during his appearance on the live sketch show simply in the way he was able to personally connect with viewers either by being just moderately funny in some instances and being self-deprecating in others.

Prince Harry and Meghan Markle will stay in the US for “some time” to avoid a “painful return” to the UK, an expert has claimed.The Duke and Duchess of Sussex’s relationship with the Royal Family was further complicated earlier this month after the broadcast of their interview with Oprah Winfrey.In it, the couple made a series of explosive allegations against the firm. This week, it was also announced that Harry had secured a couple of high profile jobs in the US.

Piers Morgan made worldwide headlines on Tuesday after quitting Good Morning Britain following backlash after comments he made about Meghan Markle, but brand experts say he will be able to recover from it in time. The broadcaster, 55, came under fire after questioning the validity of claims Meghan Markle had made in her bombshell interview with Prince Harry and Oprah Winfrey, including whether she had had suicidal thoughts. It is claimed that the reason for his sudden departure from Good Morning Britain was because he refused to apologise on air for what he had said, choosing instead to walk away from the show. While Morgan’s comments on Meghan may have sparked widespread backlash, brand and reputation management expert, Eric Schiffer,

Kanye West's career may take a hit after his divorce from Kim Kardashian, it's claimed.

Morgan Wallen's rising star power took a beating on Wednesday as radio chains pulled his songs from their stations after he was caught on camera using the N-word. The 27-year-old country hitmaker swiftly released an apology, but one brand expert tells Fox News this "seismic" moment has likely spawned a one- to two-year setback in his career.

Donald ‘quickly’ if charges are filed against the former US President, an expert has claimed. The pair’s relationship has come under the spotlight in recent weeks following Donald Trump’s election defeat to Joe Biden in November last year.

Melania Trump will be advised to "move fast" and divorce Donald Trump "quickly" if charges against the former president of the United States of America are filed, an expert has claimed. The ex-first lady’s next steps are being watched closely by the world after Donald conceded the presidency to Joe Biden on January 20.

Olivia Jade Giannulli made her first media appearance since her parents’ involvement in the now-infamous college admissions scandal, and while the YouTube sensation might have felt she was favorable in answering for her family’s transgressions, others aren’t so sure Olivia secured a win in the court of public opinion on Tuesday. Fox News spoke with Eric Schiffer, chairman of Reputation Management Consultants, who lent his professional impression on Olivia's appearance on “Red Table Talk” and said the interview from the lifestyle and beauty influencer, 21, likely left viewers with more questions than answers.

Harry Potter author has faced major backlash following her comments about trans people and, most recently, her new crime novel which features a ‘cross-dressing serial killer’.Many fans, including those in the LGBT community, have become disillusioned with the star, with Potter fan sites stating they ‘reject JK Rowling’s beliefs’.Eric Schiffer, CEO of Damage Management Consultants, told Metro.co.uk: ‘Rowling’s reckless war with the LGBTQ+ community has decimated her brand and credibility with that community and many people who empathise with it.

Kim Kardashian, 39, announced via her Instagram account on Sept. 8 that her family’s long-running E! reality show Keeping Up With the Kardashians, is coming to an end early next year, after 14 years and 20 seasons on the air. The news devastated their millions of fans worldwide, but a top branding expert believes there is plenty of reason to believe the show is “not dead.”

With Kristin Cavallari and Jay Cutler each digging their heels in the sand on their recent divorce filing, questions are swirling about how the two can mitigate damage to their respective brands and save face in the court of public opinion. Fox News recently spoke to Eric Schiffer, chairman of Reputation Management Consultants, who weighed in on the topic and shared how he believes the two stars should navigate their images now, as well as in the future.