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How Elon Musk’s ‘SNL’ appearance created a ‘seismic shift’ for his personal brand: expert

Eric Schiffer show social experts

11.05.2021 - 05:09

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Elon Musk tried his hand at hosting "Saturday Night Live" over the weekend and while the Tesla CEO’s showing yielded mixed reviews in the court of public opinion, Musk’s display is speaking volumes with regards to his personal brand image, according to one media and public relations expert.

Eric Schiffer, an author and leading expert in media and branding, believes Musk helped himself immensely during his appearance on the live sketch show simply in the way he was able to personally connect with viewers either by being just moderately funny in some instances and being self-deprecating in others.

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