Morgan Wallen's rising star power took a beating on Wednesday as radio chains pulled his songs from their stations after he was caught on camera using the N-word.
The 27-year-old country hitmaker swiftly released an apology, but one brand expert tells Fox News this "seismic" moment has likely spawned a one- to two-year setback in his career.
Eric Schiffer of Reputation Management Consultants tells Fox News Wallen's racial slur was "lethally stupid for him to do given his rising stature as a country star." "Morgan's case will cause him short-term financial pain," Schiffer said. "If he reaches out to those in the African American community through action and within media, he should be able to return to his pre-incident levels within a year or.
Read more on foxnews.com