Meghan Markle and Prince Harry are positioning themselves to become 'royals of the world', an expert has claimed.The Duke and Duchess of Sussex have been able to connect with younger generations over the past few years following their move to the US, says a brand expert.Eric Schiffer, brand and reputation management expert, says he considers the Duke and Duchess' 'masterplan' could be how they are perceived.
Mr Schiffer said they would want to be seen as more than royals in the UK and their values match those in Gen Z and Millennials, writes The Express.The pair being vocal about causes they care about has also helped, he added.
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