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Brian Steinberg Senior TV Editor Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial. The retailing giant hopes to get consumers in the mood for Black Friday deals with a ten-part “series” of commercials that talk up great bargains that are available at its stores. Walmart has tapped actors including Taye Diggs, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Chad Michael Murray Jake Shane and Walton Goggins to take part in vignettes that are likely to remind viewers of video favorites such as “Bridgerton,” “Yellowstone,” “Friday Night Lights” or “Vampire Diaries.” Each ad contains a sneak preview of the next in the series, and also highlights a Black Friday offer.

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Yankees-Dodgers World Series Already Has Advertisers on Base With Fox

Brian Steinberg Senior TV Editor The World Series between the New York Yankees and Los Angeles Dodgers doesn’t start until Friday night, but Madison Avenue has already taken a big swing at the audiences projected to turn up for Major League Baseball’s flagship property. Fox is sold out of fixed ad positions for the first two games of the championship, says Mark Evans, executive vice president of ad sales for Fox Sports, a better position than the network has enjoyed in advance of the games “in about a decade.” Advertisers that want to get into the first two games of the Series, he says, would have to buy inventory that would surface only if there were a pitching change, extra innings, or some other development that cannot be predicted in advance.

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Alison Pepper, CBS News Executive Overseeing Talent Development, to Exit

Brian Steinberg Senior TV Editor Alison Pepper, a longtime talent executive at CBS News who has recently been in her second run at the Paramount Global unit, will leave following the 2024 presidential election, she revealed to staffers in a memo sent Thursday. “I have had the privilege of working each day with all of you, many of whom I consider to be like family, as you navigated some of the most impactful news stories of our time with integrity, ingenuity and grit… and I have loved every minute of it,” Pepper said.

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Peacock Readies Streaming ‘Kornacki Cam’ for Election Night

Brian Steinberg Senior TV Editor Steve Kornacki is just one of the attractions for MSNBC fans who tune in for the cable-news outlet’s Election Night coverage. On Peacock, the interactive-map guru gets to be the star of his own little show. The NBCUniversal streaming service will offer a “Kornacki Cam,” or a live-stream that centers on Kornacki as he analyzes polling numbers and incoming voter data.

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TV News Election Night Likely to Carry Over for Days and Days

Brian Steinberg Senior TV Editor For NBC News, Election Night starts before the sun goes down. Beginning at 5 p.m. on Tuesday, November 5th, pairs of anchors ranging from Tom Llamas and Hallie Jackson to Savannah Guthrie and Lester Holt to Craig Melvin and Kate Snow will each staff a block of coverage of results from the 2024 presidential election between Vice President Kamala Harris and former President Donald Trump.

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’60 Minutes’ Pushes Back on Threat of Trump Lawsuit Over Harris Interview

Brian Steinberg Senior TV Editor An attorney for CBS News pushed back against the threat of a lawsuit from former President Donald Trump Wednesday, suggesting to his counsel that he might be liable for attorneys’ fees or be subject to counterclaims if he sought to press further into the idea that newsmagazine “60 Minutes” doctored the presentation of its recent interview with Vice President Kamala Harris. “Your letter on behalf of Mr.

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Yahoo, McAfee Team Up to Verify Authenticity of News Images

Brian Steinberg Senior TV Editor Yahoo News is bringing in a partner to help keep misinformation at bay. The news-distribution giant, the holder of one of the most-read sites on the Internet, has struck a pact with McAfee that will utilize the latter’s deepfake-image detection technology to identify pictures and photos that may have been generated by A.I. and potentially altered in a meaningful way.

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U.S. Political Advertising Helps Boost Q3 for TelevisaUnivision

Brian Steinberg Senior TV Editor Gains in U.S. advertising revenue and the sale of a set of broadcasting towers helped Spanish-language giant notch increase profits in the third quarter, after the company changed its top executive in September. The broadcaster, which owns the Univision broadcast network in the U.S., said net income increased to $180.9 million in the third quarter, compared with $46.4 million in the year-earlier period.

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ABC News Elevates Chris Dinan to Executive Producer, ‘World News Tonight’

Brian Steinberg Senior TV Editor David Muir will have a new top producer behind the scenes of ABC News‘ “World News Tonight.” Chris Dinan, who has worked as the senior broadcast producer of the evening-news program, has been named executive producer of the series. He replaces Almin Karamehmedovic, who wasin August named president of ABC News.

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’60 Minutes’ Refutes Trump Accusations on Edits of Harris Interview

Brian Steinberg Senior TV Editor CBS News‘ “60 Minutes” on Sunday delivered something in addition to its regular newsmagazine segments. The program offered a message to former President Trump and a host of critics who have castigated the long-running news series for the way in which it edited a recent interview with Vice President Kamala Harris so that she appeared to be offering different responses to the same question. “Former President Donald Trump is accusing 60 Minutes of deceitful editing of our Oct.

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ESPN, Dos Equis Help Erase Line Between Game Time and Commercials

Brian Steinberg Senior TV Editor ESPN‘s Chris Fowler may find himself in an unusual position when he’s in the middle of calling one of the college football games slated for broadcast on ABC or ESPN. He may look up at a monitor during a commercial break and see himself talking to millions of viewers — even though the network is showing nothing but ads.

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Amazon Sees 2025 Expansion of Prime Video Ads to Brazil, India, Japan, New Zealand

Brian Steinberg Senior TV Editor Amazon continues to expand commercial inventory on its Prime Video streaming service, unveiling new plans to make ads available on the platform in 2025 in Brazil, India, Japan, the Netherlands, and New Zealand. The company unveiled its plans Tuesday at an industry conference it organized.

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NBCU Olympics Ad-Sales Chief Dan Lovinger to Exit in Restructuring

Brian Steinberg Senior TV Editor Dan Lovinger, who supervised an increasingly complex Olympics ad-sales effort for NBCUniversal and delivered what is believed to be a record level of Madison Avenue sponsorship for the recent Paris Olympics, is leaving the company as it seeks to revamp its efforts to lure advertisers to sports. NBCU in 2022 assigned Lovinger to a new role overseeing all efforts to sell ads for the Olympics and Paralympics, separating him from the rest of the company’s sports sales.

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Fox Deportes, Telemundo to Team Up for Spanish-Language Super Bowl LIX Telecasts

Brian Steinberg Senior TV Editor Each year, Spanish-speaking sports fans can usually find one Spanish-language simulcast of the Super Bowl. This year, there will be two.

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Ken Jautz, CNN Executive Who Helped News Giant Run, to Exit

Brian Steinberg Senior TV Editor Ken Jautz, a key senior CNN executive who played a critical role in both making the news giant run properly and developing some of its best known personalities, will leave the Warner Bros, Discovery operation by year’s end. “After 36 years with the company, Ken has decided he is ready for a new chapter,” said Mark Thompson, chairman and CEO of CNN, in a memo sent to staffers Wednesday.

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Katrina Cukaj, an Ad-Sales Veteran From Warner and CNN, Joins Fox

Brian Steinberg Senior TV Editor Katrina Cukaj, a veteran ad-sales executive who rose to some of the highest positions at the former WarnerMedia and its predecessor companies and developed a deep knowledge of how to sell commercials on CNN to potential sponsors, is joining Fox Corporation as an executive vice president of advertising sales and portfolio marketing. Her hire marks one of the most significant by Jeff Collins, who was named president of ad sales, marketing and partnerships in January.

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Rachel Campos-Duffy to Lead Spanish-Language ‘Fox Noticias’ for Fox Deportes

Brian Steinberg Senior TV Editor Fox News Media wants to habla with more viewers. The Fox Corp. unit plans to launch “Fox Noitcias,” a new one-hour Spanish-language program for the Fox Deportes cable outlet.

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Blayne Alexander Joins NBC’s Long-Running ‘Dateline’

Brian Steinberg Senior TV Editor Blayne Alexander is joining an exclusive club — the coterie of veteran correspondents who lead NBC News‘ long-running “Dateline.” The weekly true-crime documentary show has developed into a significant stand-alone business that comprises not only the TV program, but podcasts and a very well-watched library that fuels both re-airs on cable and streams on various digital platforms. Alexander, who is returning from maternity leave, joins a team of correspondents that includes Andrea Canning, Josh Mankiewicz, Keith Morrison, and Dennis Murphy.

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Errol Barnett Will Anchor 7 A.M. Slot at CBS News 24/7

Brian Steinberg Senior TV Editor Errol Barnett, a veteran of CBS and CNN, will take up morning-anchor duties at 7 a.m. on CBS 24/7, the CBS News live-streaming hub. His tenure in the hour will start Monday.

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Jon Steinlauf, Warner Bros. Discovery’s U.S. Ad Sales Chief, to Exit

Brian Steinberg Senior TV Editor Jon Steinlauf, an industry veteran who has supervised ad sales for Warner Bros. Discovery since it was formed in 2022 as well as several of its predecessor companies, including the Scripps cable networks, will leave the company later this year.

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Disney Layoffs Will Affect 75 Staffers at ABC News, Local Stations

Brian Steinberg Senior TV Editor Approximately 75 staffers in Disney‘s ABC News and local-station operations will be laid off, part of a series of moves across the large media conglomerate that aim to cut costs amid a difficult operating environment. Employees were notified Wednesday of the staff reductions, according to a person familiar with the matter, and the number of jobs affected is believed to be split evenly between the national newsgathering arm and the local-media business.

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