Fox Deportes, Telemundo to Team Up for Spanish-Language Super Bowl LIX Telecasts
variety.comBrian Steinberg Senior TV Editor Each year, Spanish-speaking sports fans can usually find one Spanish-language simulcast of the Super Bowl.
This year, there will be two. Fox Corp.’s Fox Deportes and NBCUniversal’s Telemundo will each produce separate broadcasts of Super Bowl LIX in 2025, the companies said Monday, in an unusual arrangement.
The move gives NBCU a chance to generate both Super Bowl audiences and advertisers in a year when Fox would typically have both to itself, because it has rights to telecast next year’s event. “Delivering live NFL games in Spanish is key to reaching the large and rapidly growing Spanish-speaking NFL fan base,” said Hans Schroeder, the NFL’s executive vice president of media distribution. “We are constantly looking for ways to expand access to our games and reach more fans, and this partnership is another step forward.
We are excited for the experience that Fox Deportes and Telemundo will create for Super Bowl LIX.” While the English-language telecast of the Super Bowl typically generates the biggest audiences for the event, more attention has been paid in recent years to the potential of a Spanish-language broadcast.
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