Laird Hatters in London, launched in 2010, now turns over £1.8m annually and can count Brad Pitt, Kate Moss and Tom Hardy among their fans.
Other clients include Keira Knightley, Niall Horan, Jason Statham, will.i.am and Kit Harington. Laird’s hand-made hats and caps are now snapped up everywhere from Australia to Japan, South America to South Korea.
Not bad for a husband and wife team - Alex and Zofia Torun-Shaw - who had “zero previous experience” in the traditionally snooty millinery trade.
Alex said: “We wanted to really make a name for ourselves and we both always loved headwear, so millinery felt like a good opportunity. “But I didn’t really know anything about hats at the beginning.
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