We never thought we'd witness a demand for flip phones in 2023, yet, Gen Z and millennials are driving a resurgence for the pared-back device.
Ironically, this very campaign is social-media based. This can be witnessed on the popular platform TikTok where #bringbackflipphones has generated 49 million views.
Labelled 'dumbphones', the models have increased in popularity due to a greater public desire of reducing screen time and improving mental wellbeing.
In response to this vocal outcry, OG mobile phone brand Nokia has answered people's demands with the release of their iconic 2660 Flip phone.
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