Dade Hayes Finance EditorA TV ad industry trade group representing most major U.S. networks, is putting pressure on Nielsen over the measurement firm’s decision to delay its incorporation of out-of-home data into overall ratings.Sean Cunningham, CEO of the Video Advertising Bureau, conveyed push-back from what he called “the 14 largest multiscreen TV ad sales organizations” in a letter sent Thursday to Nielsen CEO Dave Kenny.Earlier in the day, Kenny had informed clients of the plan to put the initiative on hold, a decision he attributed to COVID-19, which has shut down many places that would be measured, like bars, offices and hotels.
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