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New law introduced to help 20% of Brits who believe they have a food allergy

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GS1 UK, which is running a campaign for extra transparency from the food industry, supported by Professor in Paediatric Allergy, Adam Fox, the Anaphylaxis Campaign, and the BDA Food Allergy Specialist Group.

It comes ahead of the introduction of Natasha's Law this autumn, named after Natasha Ednan-Laperouse, 15, who died in 2016 from a severe allergic reaction after eating an artichoke, olive and tapenade baguette at Heathrow airport.Anne Godfrey, CEO of GS1 UK, said: “Natasha’s law, which comes into force this October, means all food businesses will have to provide full ingredient lists and allergen labelling on foods pre-packaged for direct sale in England, Wales, and Northern Ireland.“This is much needed which will undoubtedly increase.

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