Dade Hayes Finance EditorNetflix has debuted a new branding campaign in 27 countries bearing the tagline “One Story Away.”In a blog post Thursday, VP of Brand Eric Pallotta wrote, “Stories are powerful.
The TV shows and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before and even make us feel closer to each other.”A YouTube spot anchoring the campaign (watch it above) uses the red “progress bar” from online videos as a visual link between shows like When They See Us and The Crown and films like Marriage Story and Roma.
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