NBCUniversal is going to get meta for its upcoming "Creativity Summit." The company will close the summit with an early screening of NBC's 30 Rock: A One-Time Special, giving marketers, media buyers and others in attendance a sneak peek at the primetime special that will also double as a pseudo-upfront for the company.
The special will see the original cast of the NBC comedy, which is set at a fictional version of NBCUniversal, reuniting for a meta-episodein which"Liz Lemon (Tina Fey) and Jack Donaghy (Alec Baldwin) reunite the TGS team to help Kenneth Parcell (Jack McBrayer) with an advertiser presentation." The NBCUniversal Creativity Summit will be held virtually on Thursday, July 16, with the 30 Rock special set to air on the broadcast.
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