Molly-Mae announced her new role of Creative Director at Pretty Little Thing. Since 2019, she has had three collections with the brand – and now she is taking on a bigger role within the company.
Many people wonder what the role of Creative Director entails and what leverage she will have over aspects of the brand. A Creative Director is someone who oversees all the creative decisions at a high-level within a company.
This includes advertisements, products, logos and creative strategies. As the Creative Director of PLT UK and Europe, Molly-Mae will be involved in over-seeing all the high-level creative decisions seen above.
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