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From Love Island to fashion mogul: How Molly-Mae Hague built her brand and what she needs to do next

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metro.co.uk

Love Island villa, Molly-Mae Hague was made for success – but she’s outdone even her biggest fans’ expectations of her. Reportedly striking a deal worth seven figures, the 22-year-old is now Pretty Little Thing’s Creative Director for the UK and Europe, her biggest career move yet.She’s got history with the brand, first signing on as an ambassador when she left the villa and, according to PR expert and account manager at W, Stella Reilly, that’s a huge part of her success.‘Molly-Mae’s ongoing success comes as a result of her decision to focus her attention on establishing herself as a fashion influencer, immediately working with Pretty Little Thing after leaving the villa to the tune of a £500,000 deal,’ Stella explained.

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