Bruce Haring pmc-editorial-managerMilton Glaser, who created the iconic “I Love NY” logo that powered the city’s tourism industry to new heights, died Friday after suffering a stroke with added renal failure complications, his wife said.A native of the Bronx, Glaser came up with his logo concept while riding in another iconic part of New York – a taxi cab.
He drew the first logo sketch on the back of an envelope using red crayon.The Glaser logo has black letters and a red heart shape.
The symbol was first used in 1977, and save a brief rewording post the 9-11 attack and remains in use today. It is widely recognized around the world as branding the city.
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