Jem Aswad Senior Music EditorMidem, for decades the primary international conference for the music industry, will not be returning in 2022 and the brand will be taken over by the city of Cannes, France, owner RX France announced on Wednesday.“Due to the lasting pandemic and following a review of its activity, RX France [formerly Reed Midem] has decided to no longer organize the Midem events,” the announcement reads in part. “It is with regret therefore that we are cancelling the Midem 2022 edition, scheduled in Cannes from June 7 to 10th 2022.
Furthermore, RX France and the city of Cannes are in exclusive and advanced discussions for the latter to take over the Midem brand.
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