Jem Aswad Senior Music EditorGoldenvoice, the AEG-owned company that founded and promotes the Coachella Valley Music and Artist Festival, filed a complaint Tuesday in a California U.S.
District Court claiming that a new festival called Coachella Day One 22 and promoted by its chief rival, Live Nation, infringes on the original festival’s trademark.
The news was first reported by Billboard.However, Goldenvoice’s decision to sue Live Nation rather than the festival’s promoter — the Twenty-Nine Palms Band of Mission Indians, a Native American tribe which is shielded from legal action due to sovereign immunity — speaks to the larger and long-running rivalry between the the two companies.
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