Hispanic Heritage Month, which ran from Sept. 15 to Oct. 15, was a great time to support Latinx-owned businesses — let's keep the momentum going this holiday season.According to a recent Stanford study, 86% of Latino small business owners reported that the ongoing coronavirus pandemic has had a significant negative impact on their companies, despite the fact that Latinos are starting businesses at a faster rate than all other demographic groups.
All that hard work being put into these companies won't matter if the sales aren't there.So we've found a range of Latinx-owned businesses — from high-end shoes to low-maintenance beauty products — to shop right now and continue to support year-round, after the Hispanic Heritage Month spotlight has.
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