variety.com
21.02.2023 / 21:33
62%
229
NBC Hopes ‘Night Court’ Ad Model Will Preside Over Linear and Digital Dollars During TV Upfront
Brian Steinberg Senior TV Editor “Night Court,” the NBC sitcom that was recently rebooted, enjoyed its heyday after its debut on NBC’s Thursday-night schedule in 1984. But NBCUniversal is hoping the retooled comedy will lead Madison Avenue into the future. When the original program launched, built around star Harry Anderson as a non-traditional metropolitan judge, NBC sold ads against the debut broadcast of each episode as well as a rerun later in the season. Now, says Mark Marshall, the executive recently given wider oversight over NBCUniversal’s national ad sales, the company is selling broad-reach ads attached to the linear debut of each episode as well as targeted advertising that appears adjacent to the series when it streams on Peacock.