Korean and U.S. Content Dominate Streaming Consumption in Southeast Asia
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variety.comPatrick Frater Asia Bureau ChiefConsumption of South Korean content now outstrips time watching U.S.-made content on streaming platforms in three key market in South East Asia.
Across that region it now accounts for more than a third of viewing time, according to a newly published report.The Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study reports was published by consultancy firm Media partners Asia, drawing on passively collected household consumption patterns gathered by insights platform, AMPD Research.
It measured activity in Thailand, Indonesia, Singapore and The Philippines in 2020.Across the four countries, Korean content accounted for 34% of streaming viewing time, ahead of U.S.
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