Marcus Lim Chinese streaming firm iQIYI and production company G.H.Y. Culture & Media are launching Uni-Icon Entertainment, a Singapore-based talent agency focusing on Southeast Asian performing talent.Announced at a signing ceremony in Singapore on Wednesday, the talent agency aims to identify and promote talent, with an emphasis on performers from Singapore, Malaysia, Thailand, Indonesia and the Philippines.
A talent search reality program is to be produced concurrently and streamed exclusively on iQIYI platforms. Singaporean actor Tay Ping Hui is set to be the first artist on the agency’s books.The agency will also feed into iQIYI’s existing operations in China.
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