Jason Alexander Faces Super Bowl Ad Challenge for Tide
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variety.comBrian Steinberg Senior TV EditorJason Alexander has an intriguing assignment this Sunday: He’s got 60 seconds to convince Super Bowl audiences they need a new kind of Tide detergent — and he will have to complete the bulk of his assignment without saying a word.Alexander, the actor known for his roles in “Seinfeld,” “Pretty Woman” and on Broadway, stands at the center of a Super Bowl spot for Tide.
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