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Verizon’s Super Bowl Plans Extend Beyond a TV Commercial

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variety.com

Brian Steinberg Senior TV EditorVerizon’s Super Bowl efforts don’t start and end with a commercial.Yes, the telecommunications giant will air a commercial during CBS’ broadcast of Super Bowl LV on Sunday, but that’s only part of the show the company expects to put into action.On Tuesday and Friday, Verizon plans to livestream videos – hosted by late-night personalities Desus and The Kid Mero — of top NFL players taking part in games created specifically for Raymond James Stadium in Tampa, the site of this year’s gridiron classic.

Verizon has placed a Verizon 5G Stadium in Fortnite Creative that will allow gamers to interact with their favorite NFL players.And on Sunday at 11 p.m., Verizon will live stream “The Big Concert for Small.

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