Super Bowl Ad Review: Bud Light, Tide, Jeep Try to Look Past the Pandemic
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variety.comBrian Steinberg Senior TV EditorSuper Bowl ads typically offer a mirror on society, but on Sunday they provided a window to the future.Dozens of Super Bowl advertisers ignored the coronavirus pandemic that grips the nation, and looked instead to better times.
Few if any of the characters in more than four dozen commercials were spotted wearing masks or social distancing, and some were seen gathering together in small groups — including a horde of “Bud Light Legends” made up of characters from decades of the beverage’s popular commercials. “C’mon, let’s grab a beer,” says one friend to another in a corporate spot from Bud Light’s parent, Anheuser-Busch.
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