How Bruce Springsteen Agreed To Do a Super Bowl Commercial for Jeep
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variety.comBrian Steinberg Senior TV EditorAfter driving “Thunder Road” for decades, Bruce Springsteen is taking a detour on Madison Avenue.The musician known as “The Boss” will command two minutes of commercial time in Super Bowl LV Sunday night, all part of a mammoth Jeep ad meant to reflect a national mood of coming together after four years of politics and polarization.
The spot does something else, too: It ends a decade-long quest by one of the industry’s most colorful marketing executives to convince the iconic artist behind stirring songs like “Born in the U.S.A.,” “Growing Up” and “The Rising” to do something he has never done before — align himself with an advertiser.The commercial is designed to spur viewers to mend the various rifts that.
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