J Balvin launched today (June 18) a Colores-inspired collection for men, women and kids. The multi-color, tie-dye collection includes cropped hooded sweatshirts, swimwear, bodysuits, joggers and Balvin's signature matching two-piece tracksuits.This is the second time Balvin collaborates with GUESS to design a clothing collection.
Last year, the Colombian superstar launched a Vibras-themed campaign with 90's Miami-inspired designs and ready-to-wear accessories."What was interesting this time around compared to last time is that we really got to work with him from the inception of the album," says Nicolai Marciano, director of brand partnerships at GUESS. "I knew he was working on an album before it was called Colores and once it became.
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