Tom Grater International Film ReporterPunchdrunk, the UK immersive theater company behind popular event Sleep No More and the planned accompanying experience to Sky/HBO’s Jude Law series The Third Day, is embarking on a new endeavor with Pokemon Go creators Niantic.The two companies will develop new experiences that will combine live interactive entertainment and augmented reality (AR).
They say they are in development on several properties that will be original experiences not linked to previous productions.Punchdrunk’s Sleep No More, loosely based on Macbeth, was first staged in 2003 in London and eventually ran in Boston, New York and Shanghai.
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