We celebrate to the brands leading the way when it comes to reusing and recycling Sustainable, recyclable, zero waste… This was all just a cherry-on-top for many beauty companies for a long, long time.
But now it’s a duty of care. The fact that a product is made sustainably, from recycled packaging or has a container that can be repurposed somehow, should be a major consideration for any new brand.
And it’s not just your typical ‘green’ brands that are paving the way for a more sustainable future in beauty. The first one to shout about is Ren, which aims to be zero waste by next year.
It has been using a groundbreaking method to turn low-quality plastic, which would otherwise end up in landfill, into ‘good as new’ packaging for its
Read more on telegraph.co.uk