Brian Steinberg Senior TV EditorHyundai didn’t go to the Super Bowl this year, but it’s taking a trip to Disneyland.The large automaker has struck a broad advertising pact with The Walt Disney Company that will have characters from ABC’s “Black-ish,” announcers from ESPN’s “SportsCenter” and even characters from Marvel tout the benefits of the new Tucson compact SUV in on-screen appearances set to roll out over the next few months.
On Monday evening, viewers of the premiere of “The Bachelorette” will see Tayshia Adams get into the new vehicle, along with Tucson appearances on “Black-ish” and “SportsCenter.”Hyundai spent five years putting big-splash commercials in the Super Bowl, but in 2021, it wanted to make a similar impression on.
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