Brian Steinberg-Senior Spain audience pandemic 2020 Brian Steinberg-Senior Spain

Univision Expects Strong Volume Increases in TV’s Upfront Market (EXCLUSIVE)

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Brian Steinberg Senior TV EditorMadison Avenue has a lot to say about the current state of the TV industry — and more of it will need to be spoken in Spanish.Univision, the Spanish-language broadcaster that is operating under new ownership, has secured double-digit percentage increases in advance advertising commitments for its next programming cycle, the latest traditional broadcaster to benefit from an unusually speedy “upfront” market, when TV companies try to sell the bulk of their commercial inventory.

While many English-language broadcasters are seen eking out single-digit percentage increases in ad volume for their primetime linear schedules, Univision expects double-digit hikes in both its broadcast and cable inventory, according.

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