Brian Steinberg-Senior Spain audience pandemic 2020 Brian Steinberg-Senior Spain

Univision Expects Strong Volume Increases in TV’s Upfront Market (EXCLUSIVE)

Reading now: 326
variety.com

Brian Steinberg Senior TV EditorMadison Avenue has a lot to say about the current state of the TV industry — and more of it will need to be spoken in Spanish.Univision, the Spanish-language broadcaster that is operating under new ownership, has secured double-digit percentage increases in advance advertising commitments for its next programming cycle, the latest traditional broadcaster to benefit from an unusually speedy “upfront” market, when TV companies try to sell the bulk of their commercial inventory.

While many English-language broadcasters are seen eking out single-digit percentage increases in ad volume for their primetime linear schedules, Univision expects double-digit hikes in both its broadcast and cable inventory, according.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News