How Hush quietly became the British high street’s winning label
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telegraph.co.ukTopshop was in its heyday, and Primark pushed faster-than-fast fashion) the brand is relatively small fry. Yet by never over-inflating, or being too loud in the marketplace, it grew to sales heights of £40 million in 2019, gaining a cultish group of loyal followers along the way.
These days it is rare to find a brand that knows exactly who its customer is and what they want – in the long term, Hush has won simply by listening.That customer looks a lot like Mandy Watkins, the 53-year-old who founded the brand and still serves as creative director and co-owner.
Originally from Australia, Watkins had moved to the UK with her husband and later business partner, Rupert Youngman and simply wanted warm and comfortable, yet stylish, clothes to wear.
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